Opens in a new tab

Plan it out

Based on extensive experience managing hundreds of website projects, one crucial aspect often overlooked—especially in new builds—is the need for content.

1
It’s easy to focus on designing the perfect look for your website or planning how subscription-based features will work. However, websites fundamentally revolve around content, and creating it can be a significant undertaking.

If you’re planning to write the content yourself, it’s essential to start as early as possible—ideally, even before the website project begins. Delays in content creation are a common issue, with over 60% of website projects experiencing setbacks due to incomplete content.
2
Even if you consider a small site - 5 pages, approx 500-700 words per page = approx 2500-3500 words of well written, effective, proofed content will need to be created for the site - it soon adds up.

To avoid these challenges, it’s worth considering professional copywriting services. Enlisting an expert to craft SEO-optimized, high-quality content not only makes your website more effective but also helps prevent project delays, ensuring a smoother development process.